WhatsApp menu not visible
- Meta is not connected. Go to Meta Platform Connection and complete the setup.
- Or: you do not have WhatsApp permission in your user settings.
Number shows "Disconnected" and campaigns are paused
- The number was disconnected in the WhatsApp Business app (or by WhatsApp after about two weeks without opening the app). Click Reconnect on the row (9.9). Nothing was deleted.
"Meta reports that phone is not CONNECTED"
- Log in to https://business.facebook.com/wa/manage
- Check the phone number’s status.
- Re-register the number if disconnected.
Message not delivered
- Check the contact’s WhatsApp number (must be in international format).
- Check if the 24-hour session window has expired — use a template to reopen.
- Check the phone number’s quality rating in Meta/WhatsApp Manager.
- Check Meta’s API status at https://developers.facebook.com/status/dashboard/.
Template not appearing for selection
- Template must be
Approvedby Meta. Check status on the Templates list. - Download templates from Meta using Download All from Meta to sync the latest statuses.
Template rejected by Meta
| Rejection Reason | Fix |
|---|---|
| Wrong category | Change to correct category and resubmit |
| No variable sample | Add sample values for all {{1}} variables |
| URL not approved | Remove URL or apply for URL domain approval in WhatsApp Manager |
| Content policy violation | Revise content to comply with Meta’s policies |
