The Pinterest dashboard has the same Statistics report as Instagram and Facebook (see 12.5 Instagram Insights), built from your published pins.
- Open the Pinterest dashboard: Social Media → Overview, then Overview on the Pinterest card. The insights button on a pin’s card in Posts opens the same page.
- Choose the period at the top: 24h, 7d or 30d.
- Read the Statistics section:
- What this means: plain sentences about how many pins you published, how often they were shown, your engagement rate compared with the period before, the best hour and the best kind of pin.
- Headline numbers: impressions, saves, pin clicks, outbound clicks, engagement rate and save rate.
- How many people saw your pins, by the day each pin was published.
- Where the engagement came from: saves, pin clicks, outbound clicks, reactions and comments.
- Best times to post (in your own time zone), What kind of content works (image pins and video pins), and Your best content. Click a pin there to open it on Pinterest.
- Every pin, side by side, with Download as Excel, and Board performance for each board.
- To fetch the latest figures now instead of waiting, click Refresh stats next to the Statistics heading.
These numbers come from Pinterest and update every few hours for pins published from Application in the last 90 days. The report shows when Pinterest last reported them. Pinterest only reports the last 90 days, so older pins keep their last reported figures. A newly published pin shows zero until the next update.
Engagement rate is saves, pin clicks, outbound clicks, reactions and comments added together, as a share of impressions.
Who sees the statistics. If your plan doesn’t include Pinterest analytics, the Statistics section shows a lock, and the pin cards, the pin details window and the sort options show no numbers. Company administrators get a See plans button. A TenantUser also needs Pinterest analytics access from a company administrator.
