Click View report on the account card. The report covers:
- This report: which run it is, when it was gathered, and when the next one is due.
- Headline figures with the change since the last report, for example engagement rate, followers, posts per week and your rank among competitors (50 is the middle of the pack).
- Progress over time and Audience, day by day: how the account has moved between reports.
- Compare two reports: choose an earlier report to compare against, for example three months ago rather than last week. Both columns come from stored reports, so the comparison does not change later.
- What happened since last time: how many of the last plan’s ideas you acted on and published. If none were acted on, the report says it cannot tell whether the advice would have worked.
- What to do next: the analyst’s recommendations.
- What works in your content: which formats perform better or worse than your typical post, the Best times to post in your time zone, your strongest and weakest posts (ranked by engagement rate, not raw likes), and how your hashtags perform.
- How you compare: your position against the competitor median and top quarter, share of voice and audience, posting cadence, and a ranked list of the field.
- Gaps worth closing: topics and hashtags competitors use that you do not.
- What this report could not measure: anything the platform did not return, so a missing figure is never mistaken for a zero.
- About this report: how many platform requests and how much AI processing the run used.
Use the arrows at the top to move between older and newer reports. Print or save as PDF gives you a copy to share. Analysis settings opens the account’s settings.
Findings carry the number of posts they are based on. When there is not enough data to say something reliably (for example, too few posts in any time slot to name a best time), the report says so instead of guessing.
