Shown in the step panel as Register New Lead.
What it does: creates a new contact and makes it the run’s contact. It uses the Name, Email and WhatsApp you enter. Any field left blank is taken from the trigger’s customer data. With Add lead tag automatically ticked, the contact gets the tag lead. If the run already has a contact, the step does nothing.
Important difference from Add/Upsert Contact: Create Lead does not check for an existing contact with the same email or number, so it can create duplicates. For messages and store events, use Add/Upsert Contact and add a Lead tag with Add Tag. Use Create Lead only when you deliberately want a separate new lead record.
Fails when: no name, email or WhatsApp number is available.
