- Open the Publishing Wizard (Social Media → Publishing Wizard, or New post on the LinkedIn overview) and select LinkedIn in step 1.
- In step 2, choose media from the Media Library (optional, see 15.3).
- In step 3, write the caption.
- In step 4, open the LinkedIn tab:
- Publish as: a Company Page, or your personal profile.
- Who can see it: for the personal profile only — anyone, or connections only. Company Page posts are always public.
- Post type: Standard, Article or Poll.
- Post text: leave blank to use the caption from step 3, or write a LinkedIn-specific version. The first two lines show before "…see more", so open with the point.
- Hashtags: three to five relevant hashtags work best.
- In step 5, click Save and Publish, or pick a date and time and click Save and Schedule Publish.
LinkedIn posts are published in the background. The post shows a Publishing spinner in Social Media → Posts for a minute or two (longer for a large video, which LinkedIn processes first) and you get a notification when it is live, or why it could not be published.
Write it for me. The Wizard’s AI writer also writes a separate LinkedIn version of the post in a professional tone, into the LinkedIn tab’s Post text.
