Application normalizes events from different platforms into canonical types. Common examples:
| Category | Canonical Event Types |
|---|---|
| Customer lifecycle | CustomerCreated, CustomerUpdated, CustomerDeleted |
| Cart & checkout | CartAbandoned, CartRecovered, CheckoutStarted, CheckoutCompleted |
| Orders | FirstOrderPlaced, RepeatOrderPlaced, OrderCompleted, OrderCancelled, OrderRefunded |
| Products | ProductViewed, ProductAddedToCart, ProductRemovedFromCart |
| WordPress publishing | PostPublished, PostUpdated, PostDeleted |
How these behave in workflows:
- WordPress and WooCommerce customer, cart, checkout, product, and order events are treated as mixed triggers. You can use them with contactless steps or resolve a CRM contact first.
- PrestaShop and Shopify should target the same commerce trigger set when their connectors emit provider-backed events.
- WordPress post events are intentionally contactless. Choose those triggers when you want automations around content publishing rather than customer communication.
- If an event-driven workflow needs to send contact-based email or WhatsApp messages, add Add/Upsert Contact as its first step (11.11). On External Integration Event Received this happens automatically before the first action step.
