Both need a contact and the Automation Advanced plan feature.
Lead Score (Update Lead Score)
- Mode: Set (replace the score) or Increment (add to the current score; a negative number subtracts).
- Score: a whole number.
- The score is stored on the contact as a tag such as
lead-score:40. Use it with Has Tag or with broadcast tag filters.
Assign Contact (Assign Contact to User)
- Assign to: the team member who should own the contact.
- Notify user about assignment: sends that user a notification (on by default).
- Use it to route new leads to a salesperson, for example after an auto-reply recognises a sales question.
- Fails when the selected user no longer exists or is disabled.
