Click Content plan on a report.
- Review the suggested ideas. Each has a title, the platform, a suggested format (for example a carousel or Reel) and a suggested date and time.
- Tick the ideas you want and click Add n to calendar. They move to On your calendar and appear in the Scheduler as Content Idea items. When an idea’s time comes, you get a notification: "Time to create this content".
- Click the dismiss button on ideas you do not want.
- To make an idea, click Create it now and choose:
- I’ll create it myself: opens the Publishing Wizard with the caption and timing filled in. You choose the images.
- Generate it with AI: the assistant designs the artwork from your Business Profile and the idea’s brief. You can edit the brief first, for example the language, colours or a product to show. It uses your monthly AI image or video generations (the dialog shows what it costs and how many you have left) and arrives as a draft. Nothing is published without your approval.
When a post you created from an idea goes live, the idea moves to Published, and the next report counts it under What happened since last time.