9.7 WhatsApp Catalogs

What This Feature Does #

Catalogs lets you browse and edit the product catalogs in your Meta Business account without opening Meta Commerce Manager, decide whether customers can see your storefront and build a cart in WhatsApp, and share products with customers in a chat.

When to Use #

• Use to keep product names, prices, availability and images up to date from Peikly.
• Use to mark many products as out of stock at once.
• Use to send a customer one product, a hand-picked list, or your whole catalog during a conversation.

Prerequisites #

• CompanyAdmin role and a plan that includes WhatsApp Catalogs.
• A connected Meta Platform (8.1) with catalog access granted. If it is missing, the Catalogs page offers Grant catalog access, which takes you to Meta and straight back.
• At least one catalog created in Meta Commerce Manager and connected to your WhatsApp Business Account. Catalogs are created at Meta; everything after that can be done here.

Browse and Sync Catalogs #

1. In the sidebar, click WhatsApp → Catalogs.
2. Click Sync from Meta to bring in your catalogs. The summary shows the number of catalogs and products, how many can be sent on WhatsApp, and when they were last synced.
3. Filter by catalog name, WhatsApp Business Account, vertical, or Availability on WhatsApp (Connected to a WABA or Not connected). A catalog marked Not on WhatsApp is not connected to a WhatsApp Business Account, so its products cannot be sent in chats or templates.
4. Click a catalog to open its products. If it shows no products yet, click Sync items.

Peikly manages e-commerce product catalogs. Catalogs of other kinds (for example hotels or vehicles) are shown Read-only; edit those in Meta Commerce Manager.

Add, Edit and Delete Products #

1. Open a catalog and click Add item, or Edit on a product.
2. Fill in the fields:
   • Content ID (required): your own SKU. WhatsApp messages use it to refer to the product, so it cannot be changed after the product is created.
   • Name (required), Description, Price and Currency, Availability, Condition, Brand, Category.
   • Image URL: must be publicly reachable, because Meta downloads it directly. A link behind a login or firewall leaves the product without an image.
   • Product URL: the product’s page on your website.
3. Click Save to Meta. Changes are written straight to your Meta catalog.

To delete a product, click its delete button and confirm. This removes it from your live Meta catalog everywhere it is used, including WhatsApp, Instagram and Facebook Shops.

Change availability for many products: tick the products (or Select all shown), choose Set availability to, and click Apply to selected.

Use the filters (search, availability, condition, brand, category, price range, image) to find products quickly. Missing image is a quick way to find products that will look empty in WhatsApp.

Storefront and Cart #

On the Catalogs page, the Storefront & cart card controls what customers see when they open a chat with each of your numbers:

• Storefront icon: shows the catalog icon in the chat header, so customers can browse your products.
• Shopping cart: lets customers add products to a cart and send it to you as an order message.

Turn them on or off per number and click Save.

Share Products in a Chat #

1. In WhatsApp → Chat, open the conversation and click the Share a product or catalog button (box icon) next to the message box.
2. Choose the Catalog, then What to send:
   • Whole catalog: a message with a button that opens your catalog. Choose a Thumbnail product for the picture.
   • One product: a single product card.
   • Product list: up to 30 hand-picked products, with a Header and a Message.
3. Add the message text and an optional Footer, check the Preview, and click Send.

Product messages can only be sent while the 24-hour customer service window is open (the customer wrote to you in the last 24 hours). Outside it, send an approved template with a catalog or multi-product button instead (9.3).

Errors, Messages, and Common Fixes #