---
title: 15a.5 The Content Plan
description: Review the suggested ideas. Each has a title, the platform, a suggested format (for example a carousel or Reel) and a suggested date and time.
url: "https://peikly.com/docs/social-analysis-content-plan/"
updated: "2026-10-11"
category: Advanced Social Media Analysis
tags:
  - Manual sync
---

# 15a.5 The Content Plan

Click **Content plan** on a report.

1. Review the suggested ideas. Each has a title, the platform, a suggested format (for example a carousel or Reel) and a suggested date and time.
2. Tick the ideas you want and click **Add *n* to calendar**. They move to **On your calendar** and appear in the [Scheduler](/docs/scheduler/) as **Content Idea** items. When an idea's time comes, you get a notification: *"Time to create this content"*.
3. Click the dismiss button on ideas you do not want.
4. To make an idea, click **Create it now** and choose:
   - **I'll create it myself**: opens the Publishing Wizard with the caption and timing filled in. You choose the images.
   - **Generate it with AI**: the assistant designs the artwork from your Business Profile and the idea's brief. You can edit the brief first, for example the language, colours or a product to show. It uses your monthly AI image or video generations (the dialog shows what it costs and how many you have left) and arrives as a draft. Nothing is published without your approval.

When a post you created from an idea goes live, the idea moves to **Published**, and the next report counts it under **What happened since last time**.