---
title: "11.14 Activities: Lead Score and Assign Contact"
description: Both need a contact and the Automation Advanced plan feature.
url: "https://peikly.com/docs/activities-lead-score-and-assign-contact/"
updated: "2026-10-07"
category: Automation Workflows
tags:
  - Manual sync
---

# 11.14 Activities: Lead Score and Assign Contact

Both need a contact and the **Automation Advanced** plan feature.

**Lead Score** (Update Lead Score)

- **Mode:** **Set** (replace the score) or **Increment** (add to the current score; a negative number subtracts).
- **Score:** a whole number.
- The score is stored on the contact as a tag such as `lead-score:40`. Use it with **Has Tag** or with broadcast tag filters.

**Assign Contact** (Assign Contact to User)

- **Assign to:** the team member who should own the contact.
- **Notify user about assignment:** sends that user a notification (on by default).
- Use it to route new leads to a salesperson, for example after an auto-reply recognises a sales question.
- Fails when the selected user no longer exists or is disabled.