Table of Contents
What This Feature Does #
The LinkedIn module publishes to the LinkedIn Company Pages you manage and to your own LinkedIn profile, from the same Publishing Wizard as Instagram, Facebook and Pinterest. It also has its own LinkedIn menu for the formats only LinkedIn has — polls, documents (swipeable PDF posts) and article link cards — plus a comment inbox and insights.
When to Use #
- Use for company news, thought leadership, hiring and B2B announcements on your Company Page.
- Use when a founder or expert wants to post on their personal profile from the same workspace.
- Use polls to ask your audience a question, and documents to share a guide or a deck as slides.
- Do not use this until a company administrator has connected LinkedIn.
Prerequisites #
- A plan that includes LinkedIn.
- CompanyAdmin, or TenantUser with LinkedIn module access granted under User Management → Data Access.
- A LinkedIn member who is an administrator or content administrator of your Company Page, to connect LinkedIn. That member’s personal profile can also be posted to.
- LinkedIn connects separately from Meta and Pinterest.
Permission & Access Control #
| Action | CompanyAdmin | TenantUser |
|---|---|---|
| View the LinkedIn overview | ✅ | ✅ if module access is granted |
| See and manage posts, polls, documents, articles and comments | ✅ | ✅ if "Manage LinkedIn posts" is granted |
| Create and publish posts | ✅ | ✅ if "Publish LinkedIn content" is granted |
| View statistics and insights | ✅ if your plan includes LinkedIn analytics | ✅ if "View LinkedIn analytics" is granted and your plan includes LinkedIn analytics |
| Connect, refresh or disconnect LinkedIn | ✅ | ❌ |
Common Use Cases #
- Publish the same announcement to Instagram, Facebook and your LinkedIn Page in one go, with a more professional LinkedIn version of the text.
- Share a product guide or a presentation as a LinkedIn document post.
- Run a one-week poll and watch the results come in.
- Answer comments on your Company Page posts without leaving the CRM.
