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13.1 Facebook Posts and Publishing

Create a post:

  1. In the sidebar, click Social Media → Publishing Wizard.
  2. In step 1, select Facebook — and any other platform the same post should go to.
  3. Choose media (step 2) and write the caption (step 3).
  4. In step 4, open the Facebook tab to choose the Page and the format (Feed post, Reel or Story).
  5. In step 5, click Save and Publish, or set a date, time and time zone and click Save and Schedule Publish.

Choose a video cover in step 2, the same way as for Instagram: see 12.4.

Change the cover of a published video: on the video’s card in Social Media → Posts, click the cover icon (Change cover). Pick a frame with the slider or choose an image, then click Save cover. The same shape notes appear as in the wizard. Facebook can take a minute to show the new cover. If you’re asked to grant a Facebook permission first, re-run the Meta permission dialog from the Meta connection page; this needs the comment moderation permission as well as publishing.

Edit, retry or delete a post: open Social Media → Posts, filter by Facebook, and use the post’s card. These work exactly as for Instagram — see 12.6 Edit, Retry and Delete Instagram Posts. For a published post, delete offers Delete from the CRM only or Delete here and on Facebook.

Links you saved to the old Facebook Posts or Facebook Publishing pages still work and open these shared pages.

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