Both need a contact and the Automation Advanced plan feature. Shown as Email Opened and Link Clicked in the palette.
- Email Opened: TRUE when the contact opened a campaign email within the last N hours (Within (hours), default 24).
- Link Clicked: TRUE when the contact clicked a link in a campaign email within the last N hours.
- On Triggered from Broadcast, the check looks only at that broadcast (or its campaign). Elsewhere it looks at any email campaign.
- Only campaign emails are tracked. Workflow and one-to-one emails don’t count.
Typical use (email follow-up): Triggered from Broadcast (email sent) → Delay 2 days → Email Opened within 48 hours → FALSE: Send Email with a different subject.
Opens are measured with a tracking image, which some email apps block. A FALSE result therefore means "no open was recorded", not "definitely not read".
A click is counted only when the link opens in a real browser. Many companies’ email security systems open every link in an incoming message to check it; those automatic checks are not counted as clicks, so they don’t start Link Clicked automations. A person whose browser has JavaScript turned off still reaches the page, but the click isn’t counted.
