Table of Contents
What This Feature Does #
Manages the about text, description, address, email, websites, industry, profile picture, and display name your customers see when they open a chat with your WhatsApp number — directly from Application, without visiting Meta Business Manager.
When to Use #
- Use after connecting a WhatsApp number, to complete its public-facing business identity.
- Use to update contact details (address, email, websites) as your business information changes.
- Use to request a display name change when your current verified name needs correcting.
Prerequisites #
- CompanyAdmin role.
- Your subscription plan includes the WhatsApp Business Profile feature (the Business Profile button on the Phone Numbers page is hidden otherwise).
- The
whatsapp_business_managementMeta permission granted (see 8.1 Capability-Gated Pages) — re-launch Meta onboarding if this page redirects you to the Permissions page. - At least one connected WhatsApp phone number.
Access has moved. Business Profile no longer has its own sidebar entry. It’s opened per-number: go to WhatsApp → Phone Numbers and click the Business Profile button (person-card icon) on the row for the number you want to manage. There is no phone-number selector on the page itself anymore — each visit is already scoped to the number you clicked from.
Step-by-Step Instructions #
- In the sidebar, click WhatsApp → Phone Numbers.
- Find the number you want to manage and click its Business Profile button (see 9.1 Manage a Number’s Business Profile).
- Under Business information, update About (short line shown in the chat header, max 139 characters), Description (max 512 characters), Address, Email, up to two Websites, and Industry, then click Save changes.
- Under Profile picture, choose a JPEG or PNG file (up to 5 MB) and click Upload picture.
- Under Display name, enter a New display name and click Request name change. This does not change immediately — it is submitted to Meta for review.
- To manage a different number, go back to Phone Numbers and click Business Profile on that row.
What Happens After #
- Business information and profile picture updates apply to Meta directly and are typically reflected within minutes.
- A display-name change request appears under Recent requests with a status badge (Approved, Declined, Expired, or pending) and, if declined, Meta’s decline reason. Meta review can take a few days.
Errors, Messages, and Exceptions #
| Message | Why It Happens | How to Fix |
|---|---|---|
| Business Profile button is missing from a phone number’s row | Plan doesn’t include the feature, or the whatsapp_business_management permission isn’t granted | Upgrade your plan, or re-launch Meta onboarding and grant the permission |
Unable to load the WhatsApp Business Profile for this number from Meta. | Meta API error, or the number isn’t CONNECTED | Verify the number’s status on 9.1 WhatsApp Phone Numbers |
No active Meta access token. Connect Meta Platform first. | Meta connection expired or was revoked | Reconnect via 8. Meta Platform Connection |
The profile picture must be 5 MB or smaller. | File too large | Use a smaller image |
Only JPEG or PNG images are supported. | Unsupported file type | Convert the image to JPEG or PNG |
A new display name is required. | Empty display name submitted | Enter a name before submitting |
Best Practices #
- Keep About short and current — it’s the first thing customers see in the chat header.
- Use a real business address and a monitored email so customers can reach you outside WhatsApp too.
- Only request a display-name change when necessary — Meta review takes time, and a rejected request can’t be resubmitted with the exact same name without addressing the decline reason.
