---
title: 9.5 WhatsApp Business Profile
description: Manages the about text, description, address, email, websites, industry, profile picture, and display name your customers see when they open a chat with…
url: "https://peikly.com/docs/whatsapp-business-profile/"
updated: "2026-10-07"
category: WhatsApp
tags:
  - Manual sync
---

# 9.5 WhatsApp Business Profile

## What This Feature Does

Manages the about text, description, address, email, websites, industry, profile picture, and display name your customers see when they open a chat with your WhatsApp number — directly from Application, without visiting Meta Business Manager.

## When to Use

- Use after connecting a WhatsApp number, to complete its public-facing business identity.
- Use to update contact details (address, email, websites) as your business information changes.
- Use to request a display name change when your current verified name needs correcting.

## Prerequisites

- CompanyAdmin role.
- Your subscription plan includes the WhatsApp Business Profile feature (the **Business Profile** button on the Phone Numbers page is hidden otherwise).
- The `whatsapp_business_management` Meta permission granted (see [8.1 Capability-Gated Pages](/docs/connect-to-meta-first-time/)) — re-launch Meta onboarding if this page redirects you to the Permissions page.
- At least one connected WhatsApp phone number.

> **Access has moved.** Business Profile no longer has its own sidebar entry. It's opened per-number: go to **WhatsApp** → **Phone Numbers** and click the **Business Profile** button (person-card icon) on the row for the number you want to manage. There is no phone-number selector on the page itself anymore — each visit is already scoped to the number you clicked from.

## Step-by-Step Instructions

1. In the sidebar, click **WhatsApp** → **Phone Numbers**.
2. Find the number you want to manage and click its **Business Profile** button (see [9.1 Manage a Number's Business Profile](/docs/peikly-whatsapp-setup/)).
3. Under **Business information**, update **About** (short line shown in the chat header, max 139 characters), **Description** (max 512 characters), **Address**, **Email**, up to two **Websites**, and **Industry**, then click **Save changes**.
4. Under **Profile picture**, choose a JPEG or PNG file (up to 5 MB) and click **Upload picture**.
5. Under **Display name**, enter a **New display name** and click **Request name change**. This does not change immediately — it is submitted to Meta for review.
6. To manage a different number, go back to **Phone Numbers** and click **Business Profile** on that row.

## What Happens After

- Business information and profile picture updates apply to Meta directly and are typically reflected within minutes.
- A display-name change request appears under **Recent requests** with a status badge (**Approved**, **Declined**, **Expired**, or pending) and, if declined, Meta's decline reason. Meta review can take a few days.

## Errors, Messages, and Exceptions

| Message | Why It Happens | How to Fix |
| --- | --- | --- |
| Business Profile button is missing from a phone number's row | Plan doesn't include the feature, or the `whatsapp_business_management` permission isn't granted | Upgrade your plan, or re-launch Meta onboarding and grant the permission |
| `Unable to load the WhatsApp Business Profile for this number from Meta.` | Meta API error, or the number isn't CONNECTED | Verify the number's status on [9.1 WhatsApp Phone Numbers](/docs/peikly-whatsapp-setup/) |
| `No active Meta access token. Connect Meta Platform first.` | Meta connection expired or was revoked | Reconnect via [8. Meta Platform Connection](/docs/meta-platform-connection/) |
| `The profile picture must be 5 MB or smaller.` | File too large | Use a smaller image |
| `Only JPEG or PNG images are supported.` | Unsupported file type | Convert the image to JPEG or PNG |
| `A new display name is required.` | Empty display name submitted | Enter a name before submitting |

## Best Practices

- Keep **About** short and current — it's the first thing customers see in the chat header.
- Use a real business address and a monitored email so customers can reach you outside WhatsApp too.
- Only request a display-name change when necessary — Meta review takes time, and a rejected request can't be resubmitted with the exact same name without addressing the decline reason.