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14. Pinterest

What This Feature Does #

The Pinterest module lets you manage a connected Pinterest account directly from Application: publish pins, browse pin history, and review performance insights.

When to Use #

  • Use when your audience discovers your brand through Pinterest boards and search.
  • Use when your team wants to plan and publish pins from the same CRM workspace used for other channels.
  • Do not use this until a Pinterest account is connected.

Prerequisites #

  • CompanyAdmin or TenantUser role with Pinterest module access granted.
  • A Pinterest account, connected through Application’s own sign-in flow (this is a separate connection from the Meta connection used by WhatsApp, Instagram, and Facebook — see 8. Meta Platform Connection for that one).
  • Enterprise plan (or a plan tier that includes the Pinterest feature set).

Permission & Access Control #

ActionCompanyAdminTenantUser
View Pinterest dashboard✅✅ if module access is granted
Publish pins✅✅ if module access is granted
View statistics✅ if your plan includes Pinterest analytics✅ if module access and analytics are granted, and your plan includes Pinterest analytics
Connect / disconnect Pinterest✅❌

Common Use Cases #

  • Publish product or content pins that link back to your site.
  • Plan a batch of pins ahead of a campaign or seasonal push.
  • Review which pins are driving the most engagement before repeating a theme.
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