Email Campaigns: Create & Send

Peikly Email Campaigns Guide #

Peikly email campaigns allow you to send bulk emails to your contacts using templates, targeting rules, and scheduling options.

You can use campaigns to promote offers, share updates, and maintain communication with your audience.

Why Use Email Campaigns #

With email campaigns, you can:

• Reach a large audience quickly
• Send structured and personalized messages
• Schedule emails in advance
• Track delivery and engagement

This makes email campaigns an essential part of your communication strategy.

Before Creating a Campaign #

Before you create a campaign, make sure:

• Your email setup (SMTP) is configured
• A reply-to mailbox is connected
• You have at least one email template ready

Without these, campaigns cannot be sent.

How to Create Peikly Email Campaigns #

To create a campaign:

1. Go to Email → Campaigns
2. Click New Campaign
3. Enter campaign details (title and status)
4. Select an outbound mail server
5. Choose a reply-to mailbox
6. Save the campaign

Once created, you can add broadcasts.

How to Create a Broadcast #

A broadcast is the actual email send.

To create a broadcast:

1. Open your campaign
2. Click New Broadcast
3. Choose send mode (immediate or scheduled)
4. Select a template
5. Optionally override the subject
6. Define your audience filters
7. Confirm and send

Your email will be delivered based on your selected settings :contentReference[oaicite:0]{index=0}.

Audience Targeting #

You can filter your audience based on:

• Contact details (name, location)
• Tags and segments
• Activity status
• Date ranges

Targeting helps improve relevance and engagement.

Scheduling Emails #

You can:

• Send immediately
• Schedule for a future date and time

Scheduling allows better timing and campaign planning.

Tracking Campaign Performance #

After sending a campaign, you can monitor:

• Total recipients
• Delivered emails
• Open rates
• Click rates
• Engagement trends

This data helps you improve future campaigns.

Common Campaign Issues #

Campaign Not Sending #

If your campaign is not sent:

• Check SMTP configuration
• Verify mailbox setup
• Confirm template selection

Low Open or Click Rates #

If engagement is low:

• Improve subject lines
• Personalize content
• Test different templates

Tips for Better Email Campaign Results #

• Keep subject lines clear and engaging
• Use simple and readable content
• Segment your audience
• Avoid sending too frequently

What to Do Next #

After sending your campaign:

• Review performance metrics
• Optimize your content
• Use automation workflows for follow-ups

Summary #

Peikly email campaigns help you communicate with your audience at scale. By creating targeted broadcasts and tracking performance, you can improve engagement and achieve better results.