Table of Contents
What This Feature Does #
Email Templates are reusable email designs. You create a template once and use it across campaigns or as the base for direct emails.
When to Use #
- Use to maintain consistent branding across campaign emails.
- Use to save time when sending similar messages repeatedly.
- Use with the AI template generator for fast template creation.
Prerequisites #
- TenantUser role with
CanManageEmailTemplatespermission, or CompanyAdmin role. - Pro plan.
10.4.1 View Templates #
- In the sidebar, click Email → Templates.
10.4.2 Create a Template #
- Click Create Email Template.
- Fill in:
- Template Name (internal reference)
- Subject Line (used as the campaign email subject)
- Preheader (preview text shown in email client before opening)
- Body (HTML email content using the rich editor)
- Placeholders: Use
{{ContactFullName}},{{CompanyName}},{{UnsubscribeUrl}}and other variables anywhere in the body.
- Add attachments if needed.
- Click Save.
Available Placeholders #
| Placeholder | What It Inserts |
|---|---|
{{ContactFullName}} | Contact’s full name |
{{ContactEmail}} | Contact’s email address |
{{ContactCompanyName}} | Contact’s company name |
{{ContactJobTitle}} | Contact’s job title |
{{ContactDepartment}} | Contact’s department |
{{ContactCountry}} | Contact’s country |
{{ContactCity}} | Contact’s city |
{{CompanyName}} | Your organization’s name |
{{SiteUrl}} | Your website URL |
{{SenderEmail}} | Sender’s email address |
{{SenderName}} | Sender’s display name |
{{Today}} | Today’s date |
{{CurrentTime}} | Current time |
{{UnsubscribeUrl}} | Unsubscribe link (required for compliance) |
10.4.3 AI-Assisted Template Generation #
- On the Email Templates list, click ⚡ Quick Actions → Create Email Template.
- Enter a description of the email you want (e.g., "Abandoned cart recovery email for an e-commerce store with a 15% discount offer").
- Confirm the generation.
- The AI generates a subject, preheader, and full HTML body.
- You are redirected to the Edit Template page to review and customize.
10.4.4 Preview and Send a Test Email #
- From the template editor or the templates list, open Preview.
- Expand the Send test panel.
- Choose the Mail server to send through — any of your enabled Outbound Mail Servers, not just your default one.
- Enter one or more addresses in Send test to, separated by commas or semicolons. The template renders with sample data and a copy is sent to each address.
- Click Send test.
Messages:
Select a mail server to send a test.— choose a mail server first.Enter at least one valid email address to send a test.— no valid recipients were entered.Test email sent successfully.— one recipient, success.Test email sent successfully to all {N} recipients.— multiple recipients, all succeeded.Sent to {sentCount} of {recipientCount} recipient(s). Failed: {failedRecipients}.— partial failure; check the listed addresses.Test email failed.— none of the recipients received it; check the selected mail server.
10.4.5 Template Engagement Statistics #
- On the Email Templates list, each row shows live Delivered / Opened / Clicked counts.
- Click a template’s Statistics link for the full breakdown:
- Delivery & Engagement: recipients planned/sent, delivery attempts, Delivered/Opened/Clicked/Bounced counts with rates, and click-to-open rate. Clicks from company email security systems, which open every link automatically, are not counted (11.22).
- Advanced Statistics (higher-tier plans only): Complaints, Unsubscribed, a performance chart, a Click Heatmap showing which links in the template get clicked most, and a 30-Day Engagement Trend chart.
- The page header shows Live or Cached as of {timestamp}, depending on how recently the numbers were refreshed.
If you see: "Your current subscription does not include advanced reports and A/B broadcast comparison." — upgrade your plan to unlock the Advanced Statistics card.
Errors, Messages, and Exceptions #
| Message | Why It Happens | How to Fix |
|---|---|---|
Template not found. | Deleted or access denied | Reload the templates list |
Could not create/update template. | Validation or server error | Check all required fields |
Invalid template identifier. | URL/ID issue | Navigate back to the list and reopen |
Select a mail server to send a test. | No server chosen in the Send Test panel | Pick a mail server from the dropdown |
Enter at least one valid email address to send a test. | Recipients field empty or all entries invalid | Enter one or more valid email addresses |