Peikly WhatsApp Templates Guide #
Peikly WhatsApp templates allow you to send structured, pre-approved messages to your customers through WhatsApp.
Templates are required for initiating conversations and running campaigns, especially outside the standard messaging window.
Why WhatsApp Templates Matter #
Using templates helps you:
- Send messages at scale
- Maintain consistent communication
- Comply with Meta policies
- Run campaigns and automation workflows
Without approved templates, you cannot send outbound WhatsApp campaigns.
How to Create WhatsApp Templates #
To create a template:
- Open the WhatsApp → Message Templates section
- Click New Template
- Enter template name and select category
- Choose language
- Build your message content
You can design templates using a visual editor with real-time preview :contentReference[oaicite:0]{index=0}.
Template Structure #
A WhatsApp template includes the following components:
Header (Optional) #
- Text, image, video, document, or location
- Used for visual or contextual information
Body (Required) #
- Main message content
- Supports variables like
{{1}},{{2}}
Footer (Optional) #
- Short supporting text
- Limited character count
Buttons (Optional) #
- Quick reply buttons
- Website links
- Call buttons
Using Variables in Templates #
Variables allow you to personalize messages.
Examples:
- Customer name
- Order details
- Appointment information
Use placeholders like {{1}} and define sample values for preview.
Submit Templates for Approval #
After creating your template:
- Click Submit for Approval
- Wait for Meta review
- Check template status
Template statuses include:
- Draft
- Pending Approval
- Approved
- Rejected
- Archived :contentReference[oaicite:1]{index=1}
Only approved templates can be used in campaigns.
Common Reasons for Rejection #
Templates may be rejected if:
- Content is unclear or incomplete
- Variables are used incorrectly
- Message violates Meta policies
- Too much promotional or misleading content
Tips to Get Templates Approved Faster #
- Keep messages simple and clear
- Use correct variable formatting
- Avoid spam-like language
- Follow Meta guidelines strictly
Testing Your Template #
Before using a template:
- Send a test message
- Verify formatting and variables
- Check how it appears to users
Testing ensures better campaign performance.
What to Do After Approval #
Once your template is approved:
- Use it in campaigns
- Trigger it in automation workflows
- Start WhatsApp broadcasts
Summary #
Peikly WhatsApp templates are essential for sending messages and running campaigns. By creating clear, compliant templates and getting approval, you can start engaging your audience effectively.
